I am excited to announce that LiveWell Colorado has launched the second phase of our statewide, multi-year social change campaign focused on promoting healthy behaviors among Coloradans. From trading soda for water to taking the stairs instead of the elevator, the new campaign encourages and provides tools for Coloradans to make small, sustainable changes in their daily lives.
So why are we focusing on small changes?
As research from our previous campaign shows, many Coloradans now have a more realistic understanding of their weight, and consequently, health status and have faced a reality check that they need to take small steps to eat healthier and be more physically active. However, people often feel overwhelmed about where to start.
With this new campaign, we want to help people understand that healthy change can be as simple as picking fruit instead of candy for an afternoon snack. We want people to commit to – and actually try – making small changes that can turn into sustainable, healthy habits over the long-term.
By trying something simple for four days, we can kick-start a healthy habit that lasts a lifetime.
So visit our new website, LiveWellColorado.org, to sign-up for a series of free “4-Day Challenges” designed to demonstrate the ease – and impact – of making a small change.
- Walk the Talk – Walk 15 minutes or one mile
- Healthy Start – Eat a balanced breakfast
- Color Your Plate – Add one vegetable or fruit to every meal
- The Refresher – Swap soda for water
- Family Table – Prepare and eat one meal at home each day
- 4 o'clock Decision – Choose healthier afternoon snacks
- Smart Moves – Add physical activity to your daily routine (do crunches during television commercials, take the stairs, walk your kids to school)
We would also love for you to join us at our “4-Day Challenges” kick-off event downtown (16th Street Mall at the intersection of 16th and Champa Streets) this Wednesday, May 15 from 8 a.m. to 12 p.m. where we’ll feature plenty of fun ways for people to get involved and start making these small steps.
Remember, every day is a chance to make healthy choices!