Behind the Movement

I am excited to announce that LiveWell Colorado has launched the second phase of our statewide, multi-year social change campaign focused on promoting healthy behaviors among Coloradans. From trading soda for water to taking the stairs instead of the elevator, the new campaign encourages and provides tools for Coloradans to make small, sustainable changes in their daily lives.  

So why are we focusing on small changes? 

As research from our previous campaign shows, many Coloradans now have a more realistic understanding of their weight, and consequently, health  status and have faced a reality check that they need to take small steps to eat healthier and be more physically active. However, people often feel overwhelmed about where to start. 

With this new campaign, we want to help people understand that healthy change can be as simple as picking fruit instead of candy for an afternoon snack. We want people to commit to – and actually try – making small changes that can turn into sustainable, healthy habits over the long-term. 

By trying something simple for four days, we can kick-start a healthy habit that lasts a lifetime. 

So visit our new website,, to sign-up for a series of free “4-Day Challenges” designed to demonstrate the ease – and impact – of making a small change. 

We would also love for you to join us at our “4-Day Challenges” kick-off event downtown (16th Street Mall at the intersection of 16th and Champa Streets) this Wednesday, May 15 from 8 a.m. to 12 p.m. where we’ll feature plenty of fun ways for people to get involved and start making these small steps.  

Remember, every day is a chance to make healthy choices! 


Sign Up For News and Updates

Click to access the login or register cheese