Double Up Food Bucks is an innovative food incentive program designed to help low-income families access fresh fruits and veggies for free while supporting local farmers and economics.
The Colorado Nutrition Incentive Program began in 2019 and increases access to and consumption of Colorado grown fresh produce by women, children, and older adults experiencing economic insecurity. The program is a collaboration between Nourish Colorado, the Colorado Department of Public Health and Environment (CDPHE), local public health agencies, and Area Agencies on Aging throughout the state.
Increase access to and consumption of Colorado-grown produce among food insecure Coloradans with a focus on women, children and older adults.
Support local farmers and growers by opening up new and untapped local markets and buyers.
91% of WIC participants reported an increase in food security from the produce boxes while 84% reported a moderate or high increase in produce consumption in the household.
81% of older adult participants reported an increase in food security while 56% reported a moderate to a significant increase in daily produce consumption.
41 small and mid-size growers participated in the program to provide produce boxes in 23 counties. Only 11% had previously participated in WIC, and 100% of growers from 2019 returned. The program helped growers pivot during the COVID-19 pandemic by connecting with a new local market and local agencies for institutional support and associated programs.
Contact us If you are a WIC or Older Adult meal program participant, a grower or food hub, or regional agency staff and would like to learn more about how to participate in and support this program.